How to Manage B2B and B2C in One Shopify Plus Store Running B2B and B2C from one Shopify Plus store requires clear rules for pricing, accounts, inventory, and checkout. This blog explains how one store can support retail shoppers and wholesale buyers without mixing their buying experiences. It covers company accounts, custom catalogs, volume pricing, payment terms, self-service tools, and regional retail settings. This article helps brands plan shared backend operations while keeping retail and wholesale journeys distinct, accurate, and easier to manage. Read the full blog for more information. https://bit.ly/4xtKqzA