Fortified Water Market Growth: Functional Hydration Demand Surges Globally
Water is no longer just water. Shoppers now expect their hydration to deliver something extra, whether that is electrolytes for recovery, vitamins for daily wellness, or minerals for balance. This shift is turning an everyday basic into one of the most dynamic corners of the beverage aisle. The rising popularity of vitamin enriched water shows how strongly wellness and convenience now overlap....
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